Using WordPress for a business website is one of the best choices you can make as a business. It’s easy to get a site online and configured with a theme in under an hour. This is why WordPress now powers 35 percent of the websites on the internet.
If you’re new to WordPress and don’t know why using WordPress plugins is helpful, this post will help. Below are seven benefits your business website will see when using plugins from the WordPress ecosystem.
1. Communicate With Customers
It’s hard to run a business if your customers have no way to get in touch with you. Unfortunately, WordPress doesn’t offer this ability out of the box.
You’ll need to use a WordPress plugin to add this function to your website. Your first choice is a contact form. A contact form plugin will give you the ability to design a contact form with as many fields as you need.
If you want to integrate additional support, you can do so with a chatbox. There are several chat services available that provide you with WordPress plugins. With these, your customers can reach out to your customer support and talk with a real person.
2. Schedule Appointments
If you run a business that operates by setting appointments, you know how hard it is to keep things organized. Your employees have to spend their time on the phone and looking through schedules if you want to keep things straight.
WordPress plugins can help save time by letting your visitors schedule their appointments online. Your plugin can connect directly to any of your calendars in the cloud.
Once it has this connection, you set the times that you’re available for meetings. Your visitors see your open times on your website and schedule their appointment themselves. Once someone schedules an appointment, your calendar will automatically update with your new meeting.
3. SEO Optimize Your Site
Getting a website online isn’t worth much if you don’t have a plan to get people to visit your site. It’s hard to do this in the beginning without spending money on advertising.
While SEO won’t provide immediate results, it will offer you a constant source of traffic that you don’t need to pay for. A WordPress SEO plugin will help you optimize your site for when this happens.
SEO plugins give you the ability to modify the meta-information on your website. Meta-information is what tells Google what your site is about. It’s also the information that displays on the search page results.
Your goal is to inform both Google and searchers about what your website pages are about. If Google sees people clicking on your site and staying, you’re going to get a boost in rankings.
4. Increase Performance
You only have so much time to get someone’s attention on the internet these days. People expect to figure out what your site is about and learn if it can help them the moment they land on your page. They can’t do this if your website takes a long time to load.
The longer your page load times are, the more people you’re going to lose as customers. Several WordPress plugins can help with this problem.
The first is caching plugins. A caching plugin will store a static version of your website pages that haven’t had any updates. Doing this means WordPress doesn’t need to dynamically create your website content each time someone loads a page.
A plugin can also help you optimize the images on your site. Too many large images will slow down the pages they are on. Your plugin will help compress them to reduce the total size of all your pages.
5. Create Unique Designs
Sure, you have theme marketplaces for WordPress that provide you with a lot of theme options. The question is, do you want to use a typical theme, or create something unique for your website?
WordPress has custom theme builder plugins that give you a drag and drop interface to build your website. You don’t need to know coding to create a unique design. All you need is your imagination.
There are also extensions like Beaver Builder addons that extend the functionality of these plugins even more. You’ll be able to add new elements to your website that wouldn’t be possible without knowing how to code.
6. Secure Your Website
While WordPress is an excellent option to power your business website, it does have issues. Being popular has made it one of the most targeted platforms on the internet for hackers.
This means you have to take precautions to prevent your site from being hacked. Luckily, WordPress has several plugins that will help.
Your first option is a firewall. This plugin will monitor all the files in your WordPress install. If it finds a suspicious file, it will quarantine it before it causes any damage.
The other useful plugin is two-factor authentication. With this plugin, you need another device to access your administration section. Even if someone has your password, they won’t be able to get into your website without the code from your device.
7. Add An Online Store
A website doesn’t need to be only informational. You can also sell your services straight on your site.
WordPress has a popular plugin called WooCommerce. This plugin will provide you eCommerce functionality straight on your site.
It will give you product pages, shopping carts, and checkout functions. The only thing you need is to set up the items you want to sell. WooCommerce will handle all the heavy lifting for you.
Now You Know Why Using WordPress Plugins Is Worth It
By now, you should know why using WordPress plugins is worth it for your business. There is a lot to consider when finding the right plugins to use. Make sure you figure out what your business needs before you start your search.
Once you figure out what plugins you need to make your site a success, you need a design that gets your visitors to trust you. Keep reading our blog to find our latest graphic design tips that will help you create a design that looks great.