Did you know that the average American is exposed to more than 1000 brands each day?
With all these brands, how is it possible to recognize one from a pool of thousand others? The answer can be summarized in two simple words: a logo.
Designing a logo requires critical thinking, creative input, and methodical planning.
If you’re looking into giving your brand’s visual identity a facelift, this article is for you. Here are five simple tips that will help you create a logo that makes a huge impact.
1. Research Your Audience
A powerful logo should not just identify a brand, but also bear a hidden meaning that appeals to your target audience.
As such, it’s important to keep your audience in mind when designing a logo for your blog. Keep in mind that your key objective is to build up a brand.
Your logo should help to communicate your brand’s message to the target audience.
Invest quality time compiling information about your target audience. Ask yourself questions such as: Who are they? How do they work? What’s their target market? This way, you’ll be able to conceive targeted ideas for your logo.
If you are targeting millennials, be creative and include fun and exciting elements that are mostly understood by the millennial generation.
You can also search online for fun and quirky logo design ideas and templates that might be good for your target audience.
2. Color is Key
One of the most important considerations for logo design is the color palette.
Colors play an overriding role in logo design because they connect to our feelings in unique ways. A recent infographic published by Kissmetrics shows that proper use of colors can lead to an 80% increase in brand recognition.
According to the same infographic, 85% of buyers base their decisions on visual cues alone. That’s why it’s very important to choose colors that reflect the message you want your logo to convey.
Every color has different implications and can bring nuance to your message. For example, Green is often used to represent growth or organic. Black is often used to depict power and credibility.
Pink may be used to symbolize beauty, romance, or charm. That’s why the pink color is often used in many ladies online stores and some entertainment segments.
What about a white logo? Should white be used to represent a brand?
White is often associated with purity or cleanliness. In a logo, white can be used to imply goodness, innocence, safety, or a fresh start.
You can use the white color to convey your brand’s personality. However, this can be tricky because white cannot be used as a stand-alone color. If you opt for a white logo, you’ll need a colored background to enhance its visibility.
3. Keep it Simple
When it comes to logo design, simplicity matters.
The general rule of thumb is to keep the logo as simple as possible. If there are too many elements for the users’ eyes to focus on with the logo, it’ll be hard for both current and potential customers to memorize the logo.
Simple but powerful logos permeate the business world and have proved to be very effective at conveying a brand’s message.
Take the Apple logo, for example.
The silhouette of an apple is nothing special, but it’s simple enough for everyone to recognize and memorize. The missing bite, however, is what unveils the logo’s hidden meaning (Picture computers and bytes).
The missing bite also makes the Apple logo unique and iconic. Note that it has no flashy elements or distracting words, yet its recognized worldwide.
So whether you’re redesigning a logo or creating a new one for your brand, it’s very important to employ the KISS principle; keep it simple stupid.
4. Decide Your Fonts Carefully
Typography is a vital element to consider in logo design. There are two main options for this: either create a custom typeface or use an existing one.
If you opt to create your own typeface, be sure to make it simple, clean, and classy.
If you choose to use an existing font, don’t get gimmicky. Some pre-set fonts such as Arial and Georgia are the poster child fonts for fliers. Use of such fonts may seem too trendy.
The pro tip here is to keep it unique and readable. That doesn’t mean you shouldn’t go for a pre-set font. If it can deliver your message articulately without being overly complicated or trendy, go for it.
You can also search online for logo design samples and you might get insights into the type of fonts to use in your logo. You might even find useful online resources that can teach you how to design a logo in Photoshop.
5. Make the Design Versatile
Versatility is one of the key characteristics of a good logo.
A logo has to be versatile for it to stand the test of time. If a logo looks great on fliers but terrible on novelty items, it can limit its popularity and longevity.
In creating a versatile logo, research carefully on how certain design elements such as layouts, fonts, and colors can impact your logo. Your logo will need to be versatile enough for it to deliver your message on all fronts.
Also, take where the logo will appear into account. Will it look decent on business cards, social media posts, staff uniform, or on company vehicles? A versatile logo should thrive on all.
The secret here is to test it on all platforms. If the majority of your customers access your products/services via smartphones, be sure to test how the logo would appear on an app icon and on a small screen.
Wrapping Up on The Pro Tips for Designing a Logo
The benefits of a good logo go beyond identifying a brand and conveying a brand’s message.
In today’s society, logos speak about our lifestyles more than anything else. Some logos are associated with elite brands and having such brands in your possession can define your class and status in the society.
Also, logos define how smart of a business owner you are. So when designing a logo for your blog or brand, be sure to take your time to create something definitive and goal oriented.
We hope these tips will help you to create a killer logo that will position your brand as a leader. Feel free to comment and share!